Head of Property (CEREIT), Cromwell Property Group
As the Head of Property (“HoP”), CEREIT, Cromwell Property Group, Mr Hoffmann works with the Chief Executive Officer of for Cromwell EREIT Management (the “Manager”) and the other members of the CEREIT management team, as well as with Cromwell’s European Property Services “platform”.
As HoP, Mr Hoffmann provides strategic direction for all portfolio and asset management functions across Cromwell’s European teams. Mr Hoffmann is responsible for setting and delivering on CEREIT’s property strategies in order to fulfil CEREIT’s objective of delivering stable and growing distributable earnings and growing asset values. This includes planning and overseeing the key stages of asset management, leasing and customer retention programs, asset enhancement initiatives including capex programs, cost minimisation solutions and delivering on long term asset plans. HoP also assists CEREIT’s CIO with the underwriting of acquisitions and identifying appropriate divestments.
Prior to joining Cromwell Property Group, Mr Hoffmann was Managing Director, Head of Asset Management Europe ex Switzerland (“CH”) and a member of the European Management team at UBS Real Estate & Private Market for 14 years, where he was responsible for the asset management of a €6 billion portfolio of commercial properties across 12 European countries. Mr Hoffmann was also a member of UBS’ European Investment Committee for more than 12 years and headed UBS’ Transaction Management in Europe ex CH for two years, actively supporting deal sourcing and improving transaction processes. He also promoted the development and launch of new products for UBS’ equity investors in Europe, such as logistics, retail and residential funds.
From 1995 to 2005, Mr Hoffmann was working in various roles in the Strategy Consulting companies Roland Berger & Partner and Deloitte and was a member of the management team of a local subsidiary of Deutsche Telecom and COO and co-founder of an internet start-up.
Mr Hoffmann graduated from the Electrical Engineering and Telecommunications section of the Dresden University (Dipl.-Ing.) and gained an MSc degree in Telecommunications from King’s College London as well as an MBA degree from Imperial College London.